Digital PR and Social Media
Harness the power of digital platforms to build brand presence, engage audiences, and drive measurable results
Course Overview
The Digital PR and Social Media course equips communication professionals with the skills to effectively leverage digital platforms for building brand presence, engaging target audiences, and measuring campaign impact through data-driven strategies.
In today's digital-first world, traditional PR approaches must be complemented with sophisticated online strategies. This comprehensive program bridges the gap between traditional public relations and modern digital communication techniques, preparing you to excel in the rapidly evolving digital landscape.
10 weeks, 5-7 hours per week
PR professionals at all levels
Online with practical workshops
Certified Digital PR Specialist
Key Takeaways
- Develop integrated digital PR strategies across multiple platforms
- Master content creation for different digital platforms
- Utilize analytics tools to measure and optimize campaign performance
- Build and manage online communities
- Create influencer partnership strategies
- Apply SEO principles to digital PR campaigns
Master Today's Key Platforms
Community building & targeted advertising
Visual storytelling & influencer partnerships
Real-time engagement & media relations
Professional networking & B2B communications
GitHub
Tech industry communication & developer relations
Visual discovery & brand inspiration
TikTok
Short-form video & youth engagement
YouTube
Video content strategy & community management
Course Curriculum
Module 1: Digital PR Fundamentals
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Evolution of PR in the Digital Age
How traditional PR principles translate to online environments and key differences.
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Digital PR Strategy Framework
Building strategic digital PR plans aligned with business objectives.
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Digital Audience Analysis
Identifying and understanding digital audiences and their behavior.
Module 2: Social Media Strategy
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Platform Selection and Channel Strategy
Determining which platforms best serve your PR objectives and audience needs.
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Content Creation for Social Channels
Creating platform-specific content that drives engagement and supports PR goals.
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Community Management
Building, engaging, and managing online communities around your brand.
Module 3: Influencer PR
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Influencer Landscape and Selection
Identifying the right influencers for your brand and objectives.
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Designing Effective Influencer Campaigns
Creating impactful influencer collaborations that deliver PR value.
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Measuring Influencer Campaign Performance
Evaluating the success of influencer partnerships and optimizing for better results.
Module 4: Digital PR Analytics
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Key Digital PR Metrics
Identifying and tracking relevant metrics for digital PR success.
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Analytics Tools and Platforms
Using digital tools to measure, analyze, and visualize PR performance data.
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Data-Driven Optimization
Using analytics insights to continuously improve your digital PR efforts.
Meet Your Instructors
Nikoslav Stavrovich
Lead Instructor, Digital PR
Former Head of Digital Communications at a leading global agency with expertise in developing integrated digital campaigns for international brands across Europe and the Middle East.
What Our Graduates Say
"Before taking this course, I was struggling to demonstrate the value of our social media efforts to management. The Digital PR and Social Media program changed everything—I now have the analytics skills to measure impact and the strategic knowledge to align our digital presence with broader business goals."
Dmitriev Petrovian
Digital Marketing Manager, Mediterranean Hospitality Group
"As someone transitioning from traditional PR to digital, I was concerned about keeping pace with the rapid changes in the field. This course provided exactly what I needed—practical skills in platform management, content creation, and analytics, all with a strategic PR mindset. The influencer partnership module alone helped me secure three major collaborations within weeks of completing the course."
Hellena Costavich
Communications Officer, Zyprus Tourism Board
Digital PR Excellence in Cyprus
In today's interconnected digital landscape, organizations across Cyprus are recognizing the critical importance of effective digital PR and social media strategies. As the region continues to establish itself as a business hub connecting Europe and the Middle East, professionals with specialized digital communication skills are increasingly in demand across diverse sectors.
Our Digital PR and Social Media course has been specifically designed to address the unique challenges and opportunities within the Cypriot digital environment. Whether you're working in tourism, financial services, technology, or professional services, our program equips you with the practical skills and strategic understanding to leverage digital platforms for maximum impact.
The course curriculum reflects the latest industry trends and best practices, with particular attention to the Mediterranean region's specific cultural context and consumer behaviors. From managing multilingual social media communities to creating content that resonates with diverse audiences across the region, our course addresses the practical realities of digital PR in Cyprus's unique position as a crossroads of cultures and commerce.
Delivered in English, the program attracts professionals from across Cyprus and neighboring countries who are looking to enhance their digital PR capabilities. Our online format with practical workshops allows working professionals to develop their skills without disrupting their careers, while our hands-on approach ensures participants graduate with immediately applicable expertise.
Upon completion, graduates receive a recognized certification that demonstrates their specialized knowledge in digital PR and social media management—credentials that are increasingly valued by employers throughout Cyprus and beyond as organizations continue to expand their digital footprint and online engagement strategies.
Master Digital PR and Social Media
Course Details
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Duration
10 weeks, 5-7 hours per week
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Next Cohort Starts
October 5, 2025
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Investment
€1,100 (Payment plans available)
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Format
Online with practical workshops
Limited to 25 participants per cohort
Includes access to platform management tools