Strategic Communications Management
Master the art of developing and implementing comprehensive communication strategies for organizational success
Course Overview
The Strategic Communications Management course is designed for communication professionals who want to develop and implement effective strategic communication plans that align with organizational goals and objectives.
In today's complex business environment, organizations need skilled communicators who can bridge the gap between leadership vision and stakeholder engagement. This comprehensive program equips you with both the theoretical knowledge and practical skills to develop, implement, and measure strategic communication initiatives.
12 weeks, 6-8 hours per week
Mid-senior level professionals
Blended: online & in-person workshops
Professional Certificate in Strategic Communications
Key Takeaways
- Develop strategic communication plans aligned with organizational objectives
- Conduct stakeholder analysis and audience segmentation
- Create compelling messaging for diverse audiences
- Implement integrated communications campaigns
- Measure and evaluate communication effectiveness
- Advise senior leadership on communication strategy
Who Should Attend
PR Professionals
Communication and PR specialists looking to elevate their strategic thinking and planning capabilities.
Marketing Managers
Marketing professionals seeking to integrate communications planning into broader marketing strategies.
Aspiring Communication Directors
Professionals preparing to step into senior communication leadership roles within organizations.
Course Curriculum
Module 1: Foundations of Strategic Communication
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Communication Theory and Models
Understanding key theories of communication and their application in organizational contexts.
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The Strategic Communication Process
Exploring the lifecycle of strategic communication planning and implementation.
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Aligning Communication with Organizational Goals
Techniques for ensuring communication activities support broader business objectives.
Module 2: Audience Analysis and Message Development
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Stakeholder Mapping and Analysis
Identifying key stakeholders and understanding their needs, interests and influence.
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Audience Segmentation Strategies
Creating targeted communication approaches for different audience segments.
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Crafting Strategic Messages
Developing compelling, clear, and consistent messaging across channels.
Module 3: Strategic Communication Planning
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Developing a Communication Strategy
Creating comprehensive communication plans that include goals, objectives, strategies and tactics.
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Channel Selection and Integration
Choosing the most effective communication channels and creating integrated campaigns.
Module 4: Measurement and Evaluation
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Setting Meaningful KPIs
Identifying and establishing key performance indicators that demonstrate communication impact.
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Measurement Tools and Frameworks
Implementing evaluation methods including the Barcelona Principles and AMEC frameworks.
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Demonstrating ROI
Calculating and communicating the return on investment for communication activities.
Meet Your Instructors
Dr. Elenorina Kyrianova
Lead Instructor, Strategic Communications
Former Communications Director with over 15 years of experience across corporate and non-profit sectors. PhD in Strategic Communications from Oxford University.
What Our Graduates Say
"The Strategic Communications Management course was transformative for my career. The blend of theory and practical application enabled me to immediately implement new approaches at my organization, resulting in measurable improvements in our communication effectiveness."
Andrezj Nicolescu
Communications Manager, European Investment Bank Cyprus
"What sets this program apart is the quality of instruction and the real-world application. The instructors brought their extensive industry experience into every session, and the capstone project allowed me to develop a comprehensive communication strategy that I've since implemented with great success."
Sofiana Mavridakis
PR Director, Artemis Tech Solutions
Strategic Communications Excellence in Cyprus
In today's rapidly evolving business landscape in Cyprus and across the Mediterranean region, strategic communication has emerged as a critical driver of organizational success. The ability to develop and implement comprehensive communication strategies that align with business objectives is no longer just a valuable skill—it's an essential competency for modern professionals.
Our Strategic Communications Management course has been specifically designed to address the unique communication challenges and opportunities within the Cypriot business environment. As Cyprus continues to strengthen its position as a regional business hub connecting Europe, the Middle East, and North Africa, organizations increasingly require communication professionals who can navigate complex stakeholder relationships across diverse cultural contexts.
The program's curriculum draws on global best practices while incorporating regional case studies and scenarios relevant to the Cypriot market. From financial services and tourism to emerging technology sectors, our course equips participants with the strategic thinking and practical tools needed to elevate communication functions from tactical implementation to strategic leadership.
Delivered in English, the course attracts professionals from across Cyprus and neighboring countries, creating a rich learning environment where participants can exchange insights and build valuable regional networks. The blended learning format combines the flexibility of online modules with the collaborative benefits of in-person workshops in Nicosia, accommodating the needs of busy working professionals.
Upon completion, graduates receive a Professional Certificate in Strategic Communications that is recognized throughout the Mediterranean business community and beyond. This credential demonstrates not only technical communication expertise but also advanced strategic thinking capabilities that are increasingly valued in senior management roles.
Begin Your Journey to Communication Excellence
Course Details
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Duration
12 weeks, 6-8 hours per week
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Next Cohort Starts
September 15, 2025
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Investment
€1,250 (Payment plans available)
Limited to 20 participants per cohort
Early application is recommended to secure your place